Nobody cares about the Grammy’s anymore. Ratings for Sunday night’s airing of the prestigious award show were miserable. Nielsen data recorded a massive 30 percent drop over last year.
Hollywood turned political after President Trump was elected. Starlets who were used to being grilled about their makeup choices started being asked if they were part of the “resistance” Millionaire movie stars and artists crowed over their hatred of the president.
That obnoxious attitude turned off a lot of Americans. Hollywood’s flimsy liberalism was acceptable when it expressed itself as being pro Barack Obama, offensive when it became about denigrating the president.
The numbers are bleak: “Fast affiliate results have the James Corden fronted 60th annual biggest night in music coming in with a 5.4/19 rating among adults 18-49 and 17.64 million viewers between 7:30 – 11 PM ET. That means that last night’s show fell 26% in the key demo from the fast affiliates of the February 12, 2017, 59th Grammys. Viewershipwise, the 60th Grammys shed over 5 million sets of eardrums from last year for what was a 23% drop.”
The event dragged on for three and a half hours and was studded with bizarre cameos. Hillary Clinton showed up to remind everyone that she’s still bitter, setting the tone for what turned out to be a night full of stale political jabs.
“Getting to read a #fakenews book excerpt at the Grammys seems like a great consolation prize for losing the presidency,” Donald Trump Jr. joked on Twitter after Clinton’s stunt.
U2’s Bono, meanwhile, shrieked during his performance: “Blessed are the s—hole countries, for they gave us the American Dream.”
Rapper Logic, appearing onstage after U2, decided to bring up immigration as well:
“Bring us your tired, your poor and any immigrant who seeks refuge, for together we can build not only a better country but a world that is destined to be united.”
Their message fell on a cheering crowd, but viewers at home were less enthused.